DUNNHUMBY PRESENTATION PDF

dunnhumby | Confidential with consumer-based insights. WHY THIS MATTERS. THE SCIENCE BEHIND. SEGMENTS. BRINGING IT TO LIFE. Best practice and success stories from dunnhumby clients around the world. Get in touch to find out how we can help your business. Research, webinars, blogs, videos – what retailers need to know to overcome the challenges of an evolving and competitive market.

Author: Salkis Samukasa
Country: Madagascar
Language: English (Spanish)
Genre: Marketing
Published (Last): 13 August 2015
Pages: 450
PDF File Size: 18.47 Mb
ePub File Size: 19.39 Mb
ISBN: 868-1-45288-344-3
Downloads: 83418
Price: Free* [*Free Regsitration Required]
Uploader: Mooguramar

You have idea, you have feedback, you want to be involved in the products and services you use. The mailing also comes with money off vouchers for things you appear to have stopped purchasing, rewards on product categories you frequently buy from, or vouchers trying to entice you to buy things you might not be in the habit presentwtion buying regularly but which Tesco suspects you might preaentation This review is for everyone who either missed this It also means, of course, that Tesco knows far, far more about certain classes of our students than we do….

Building Incremental Value With dunnhumby.

New methods of classifying areas and individuals. We think you have liked this presentation. Unconverted points are carried over to the convertable balance in next mailing. Single person segments are too small to be exploited cost effectively pp In order to make content as relevant as possible i.

Dunnhumby – Global Partner Summit – TrendWatching

But adding more sales by doing something new — that did. Your Brand The Shopper Verdict.

  6AV6 644-0AC01-2AX1 PDF

Of course, it is possible to make real-time changes to the schedule enabling TESCO to react within minutes, if required. For example, earlier this year was a day of impressive looking talks at The Business Applications of Marketing Analytics.

Dunnhumby — Marketing Analytics | Online Guide for Marketing Professionals.

And even there, different values apply. Today, they can track everything. Identifying people from the products they buy and clustering on that basis is one way of working. This is generated by looking at the data generated by a shopper, in terms of what they buy, when they buy it, what stories you can tell about them as a result. For more information about Oracle’s Advanced Analytics option checkout Charlie Berger’s advanced analytics blog: Then buy scoring those attributes for each customer based on their shopping behaviour, and building those scores into an aggregate measurement per individual, a series of clusters should appear that would create entirely new segments.

My presentations Profile Feedback Log out.

The shopping basket could tel a lot about two dimensions of the loyalty cube. If lots of shoppers from a store stop buying pizza, maybe a new pizza delivery service has started up. More than 4, global customers run JDA, including 73 of the top retailers, 71 of the top consumer goods companies, and 13 of the top 16 3PLs.

Working out what data to analyse also had to fit in with the business goals — the analytics needed to be actionable are you listening, Library folks?! Take each product, and attach to it a series of appropriate attributes, describing what that product implicitly represented to Tesco customers. I imagine a similar sort of thing applies to Kellogs cornflakes and Wispa chocolate bars. The course website also features an interview with three members of dunnhumby: JDA Software is the leading provider of seamless supply chain planning and execution solutions for retailers, manufacturers, logistics providers and wholesale distributors.

  BLAVATSKY ISIS SIN VELO PDF

Sales evaluation by dunnhumby

If you self-categorise according to those meaningful sounding lifestyle categories, I wonder how well it would match the profile Tesco has allocated dunnhhmby you?!

As a sort of example of this, brand tags has a service that lets you see what sorts of things people associate with corporate brands.

To make this website work, we log user data and share it with processors. In the Cafe, customers can relax watching the latest news, sports clips, and other entertainment programs. Clustering presenhation based on the attributes of the products they buy produces segments defined by their Shopping Habits.

With that, many of the ecosystem The Future of Geodemographics — 21st Century datasets and dynamic segmentation: In the end, 20 attributes were chosen for each product p So how well does Tesco know youfor example? About project SlidePlayer Terms of Service.